The University of Iowa athletic department has approved a four-year marketing agreement with beer giant Anheuser-Busch.
Critics say the deal conflicts with the university's campaign for responsible consumption of alcohol.
The deal will allow logos for Anheuser-Busch beer products and Iowa's Tigerhawk to share space. But whenever they do, the item they sit upon also most carry a message: "Responsibility Matters."
History professor Jeffrey Cox told The Des Moines Register that he thinks it's hypocritical for the university to spend money to curb drinking but also accept money from beer makers.University President Sally Mason says proceeds from the beer deal will fund the university's program to reduce binge drinking.