Iowa enters 'recruiting staff' age

The big move is a dedicated director of player personnel

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In April, Iowa was the only school in the Big Ten without a director of player personnel. That changed Tuesday.

Head coach Kirk Ferentz announced a new hire and a couple of shuffles on the football staff, all dedicated to full-time recruiting roles.

— Scott Southmayd, who’s served as quality control director on Ferentz’ staff for the past nine years, was named director of player personnel. Southmayd, a Readlyn native, will work with recruiting coordinator Seth Wallace, who was hired in June, and Ferentz “regarding all aspects of prospect identification, roster management and on-campus recruiting,” according to a release.

— Kelvin Bell, a former Iowa defensive lineman and a graduate assistant at Iowa the last three years, was promoted to named director of on-campus recruiting. He will “assist in all aspects of prospect identification, assist the coaching staff in off-campus recruiting efforts and coordinate all aspects regarding on-campus recruiting activities.”

— Max Allen, who had been an administrative assistant at Iowa since July 2013, was been hired as director of football new media. Allen will work with the Iowa staff regarding design and production of print and electronic recruiting materials, management of football specific social media and work with athletics marketing regarding football specific activities.

“I am extremely excited to add Kelvin and Max to our staff,” Ferentz said in a statement. “Both will be tremendous assets to Scott and Seth, as well as our entire coaching staff regarding our collective recruiting efforts. Scott’s expanded role will make our prospect identification, evaluation, and roster planning process more efficient.”

— Outside of the recruiting staff, former Hawkeye Broderick Binns will fill Bell’s graduate assistant position this season, working primarily with special teams. Binns was a four-year letterwinner for the Hawkeyes from 2008-11.

Ferentz talked this summer about beefing up Iowa’s recruiting staff. In July, Iowa posted a pair of openings recruiting assistants, one dealing in logistics and scouting and the other in creative communications and social media.

“Right now, instead of having one guy [perform those duties], I’d like to have two guys in that and they’ll work under Scott Southmayd and then they will all be working with Seth,” Ferentz said. “So, [then] kind of form a personnel department with those four guys.”

The big question now will be is a four-man recruiting staff enough? In the Big Ten, four or five is the median.

“From a manpower standpoint, we’re trying to get where the curve is,” Wallace said shortly after he was hired. “I think these two hires are needed among this program. They’re going to help us move forward. But at the end of the day, we’re not in the boat some programs are in, where you’ve got 15 or 20 people off the field working on recruiting.”

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