Iowa State unveils helmets with new secondary logo

A Cyclone decal is back on the Iowa State football team’s helmets — an alternate helmet, that is.

Iowa State released the image of a new cardinal helmet with a new secondary logo prior to its game Thursday against Texas.

In a release, ISU said the “I-State” logo that appears on its primary helmets will remain the department’s primary logo, originally instituted in 2007. Joe Bosack & Co. designed the new secondary logo, which ISU says “is a significant brand enhancement.”

From 1995-2006, the primary logo was an image of Cy the mascot in a Cyclone. Fans have often clamored for more Cyclone imagery since the change.



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