Bill Snyder built Kansas State on details. Matt Campbell is trying to do the same at Iowa State.

Cyclones and Wildcats meet in regular-season finale Saturday

Kansas State head coach Bill Snyder, left, talks in a huddle during action against Kansas at Memorial Stadium in Lawrence, Kan., on October 28, 2017. (Shane Keyser/Kansas City Star/TNS)
Kansas State head coach Bill Snyder, left, talks in a huddle during action against Kansas at Memorial Stadium in Lawrence, Kan., on October 28, 2017. (Shane Keyser/Kansas City Star/TNS)

AMES — When Iowa State Coach Matt Campbell got into the coaching business, he didn’t know much about Bill Snyder.

He was playing Division III football in Ohio, not paying attention to Big 12 football in Manhattan, Kan.

Then Campbell went to a football coaching convention.

“I listened to him speak and I was so impressed,” Campbell said. “To be honest with you, as a Division III football player in Ohio, you didn’t know a whole lot about Kansas State. Then, all of the sudden, you get into the coaching profession, and you’re like, ‘Geez,’ you have such an admiration for what he’s doing and how he’s doing what he’s doing.”

Now, Campbell wants to emulate what Snyder’s done for 24 years as the coach of Kansas State.

The two will meet in a clash of similar coaching philosophies on Saturday in Manhattan when Iowa State plays Kansas State at 2:30 p.m. (ESPN2).

They both want to play good, solid, fundamental football.

It sounds boring, but it’s not.

“They’re a great team,” running back David Montgomery said. “Their coach is a great coach. He definitely preaches attitude, effort and detail — the same thing that Coach Campbell teaches as well. I think the Kansas State team that we’re getting ready to face is a really good team.”

It’s not a flashy style, and it doesn’t jump out to fans and spectators, but it works. Snyder took over a team that hadn’t won in 27 games before his arrival. When he got to Manhattan, Kansas State was the losingest team in the nation with 510 losses. He turned it around because of the culture he created.

Snyder’s record is 208-110-1.

His record against Iowa State since 2009, when he returned as Kansas State’s coach after a short retirement, is 8-0.


Iowa State fans are able to see the Cyclones in the Wildcats. They want and expect that same success, even though it’s been fleeting. Fans attribute Kansas State’s success to Snyder being a wizard and using some sort of magic.

But linebacker Joel Lanning knows what the difference has been.

“We let our detail get away from us and they never get too high or too low — they’re the same team every single time. That’s why they win games,” Lanning said.

Detail. That’s a word Campbell can’t seem use enough.

“I think for us, and our kids, we played them a year ago and it was the same situation in a lot of ways — you really have to earn the right to beat a team like this,” Campbell said. “When we say winning in the margins and winning with detail, that’s how they’ve had great success there. I have a lot of respect for the opponent we play, and certainly Coach Snyder himself and what he’s been able to do.”

The details are where both teams excel. Iowa State and Kansas State are No. 1 and No. 2 in the Big 12 in fewest penalties, respectively. ISU and Kansas State are No. 1 and No. 2 in turnover margin in the Big 12, respectively. They are tied for third in the Big 12 in opponent 4th down conversions.

The two teams are in the top four of red-zone defense. Both have given up just 22 touchdowns in the red zone.

The two teams don’t win with flash. They win by being better at the fundamentals of football.

“You talk about a culture program, they’re the best in the country,” Campbell said. “I think what Coach Snyder has done and what he’s been able to do there for the amount of time that he’s done it — the ability to sustain success in this profession is really hard. Here’s a guy that came to Kansas State and built a program. And he sustained the success.

“You know what you’re going to get. You’re going to get a team that takes care of the football, that’s going to play really hard and that’s not going to beat themselves on defense. They’ve been able to win a lot of football games in this conference doing that.”

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