Letter: Donald Trump used tricks to succeed

Joel Snell

How did Donald Trump beat everybody? At the moment, Trump appears to be taking over the Republican party. In article published on entrepreneur.com, marketing CEO Sam McRoberts suggests Trump has tricks that helped him along the way to the top.

Here they are:

1. Make people underestimate you. Maybe he is not a narcissistic psychotic, or related personality type.

2. Know who you are talking to, including their psychographics (values) and demographics (age, sex, social class). It appears that he does.

3. Be polarizing. Trump is telling you that Muslims, Hispanics, progressives and women (who do not accept that they should be secondary and submissive) are the problem. He loves women who look perfect and keep their mouths shut.

4. Ask for something big and set the stage. That wall along the Mexican border and 13 million illegal is a big problem.

5. Use misdirection.

Trump has some tricks. You may not know what it is or understand why you feel the way the way you do. So you vote against Hillary Clinton. Or do you?

Joel Snell

Cedar Rapids

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