Twitter profitable for its first time as public company

Fewer people joined, but adverstising sales rose

The Twitter logo and stock prices are shown above the floor of the New York Stock Exchange shortly after the opening bell in New York, U.S., January 23, 2018.  REUTERS/Lucas Jackson
The Twitter logo and stock prices are shown above the floor of the New York Stock Exchange shortly after the opening bell in New York, U.S., January 23, 2018. REUTERS/Lucas Jackson

Twitter posted a surprise profit in its Thursday earnings report — marking the first time it’s ever made money as a public company.

The company attributed its improved finances to a focus on its strongest selling point — connecting advertisers and the people they want to sell things to in real-time.

“Twitter continues to help our partners be relevant in the moment at scale,” CEO Jack Dorsey said in the quarter’s shareholders letter.

Stronger ad sales in the crucial holiday quarter made up the difference for Twitter, even as the number of new people joining the site continued to stagnate.

Twitter reported not only profit but a return to revenue growth, posting $732 million versus analyst expectations of $686 million.

The improved performance comes even though Twitter missed predictions about the number of people using the site by about two million. According to Twitter, 330 million people used the network in its latest quarter — about a four percent increase from the same time last year.

U.S. users fell slightly to 68 million from 69 million.

Yet even within those relatively flat user numbers, there was a bright spot. The number of people who use Twitter daily increased by about 12 percent from the same time last year.

ARTICLE CONTINUES BELOW ADVERTISEMENT

That may have been spurred on by the company’s decision to double its character count in November. Dorsey said that the increased limit has encouraged people to write more often on Twitter, though not necessarily with significantly longer messages.

The strong financials were a welcome change for Twitter, which has had a bruising quarter as it continues to face criticism over how false information and harassment spread on its network.

The company in January also lost its chief operating officer, Anthony Noto — a crucial lieutenant to Dorsey as the Twitter founder continues to act as chief executive for both Twitter and Square.

Yet while Twitter can celebrate, it’s still not making a significant dent in digital ads — a space dominated by Google and Facebook. Combined, those two companies make up an estimated 26 percent of the worldwide digital ad market, according to eMarketer.

Twitter carries about 1.2 percent of the market — roughly on par with Facebook’s Instagram. And though the overall digital ad market is expected to continue growing, Twitter’s share of the pie is not, according to eMarketer.

In the long-term, analysts said, it will be hard for Twitter to make significant gains against its competitors. Even with changes afoot at Facebook, which is struggling to balance how sponsored content and personal posts on its News Feed, Twitter’s place in the ad market is unlikely to change soon.

There’s no indication that Twitter benefited from changes to Facebook’s algorithm, said Brian Wieser, an analyst from Pivotal Research who downgraded Twitter to a “sell” rating Thursday despite the strong quarter.

Twitter’s earnings follow better than expected earnings from Snapchat’s parent company Snap, which announced strong growth for users and revenue. The two companies have been competing fiercely for ad dollars.

CONTINUE READING

MORE Nation & World ARTICLES TO READ NEXT ...

Missouri Governor Eric Greitens was briefly taken into custody on Thursday after being indicted on a felony invasion of privacy charge in connection with an extramarital affair and a blackmail allegation involving the Republican p ...

NEW YORK - Puerto Rico's governor said on Thursday he has tapped researchers at the George Washington University, in Washington, D.C., to lead an independent probe into his administration's controversial tally of deaths caused by ...

Give us feedback

Have you found an error or omission in our reporting? Tell us here.

Do you have a story idea we should look into? Tell us here.