Coca-Cola wins Arby's contract from PepsiCo
Switch to start transition in 2018
Coca-Cola has won the contract to sell soft drinks at fast-food chain Arby’s, edging out PepsiCo Inc. in the latest battle over restaurant beverage service.
The deal will add more than 3,200 Arby’s locations to Coca-Cola’s base of restaurant clients. Atlanta-based Arby’s Restaurant Group Inc. is controlled by Roark Capital Group, which also owns Coke clients Hardee’s and Carl’s Jr.
“After conducting a thorough and highly competitive review of our current beverage contract, which concludes in early 2018, we have ultimately decided to transition to the Coca-Cola Co.,” Arby’s spokesman Chris Fuller said Thursday. “We expect the transition to begin during the first quarter of 2018.”
Switches between the two soda giants have become increasingly rare in recent years, with restaurant chains sticking with one or the other. But PepsiCo won over Subway Canada last year, unseating Coke.
The move was first reported by trade publication Beverage Digest.