Amazon is continuing its push into online streaming video by letting its Prime customers purchase monthly subscriptions to HBO and Cinemax from their Amazon accounts.
HBO will be available on Prime for $15 a month, while the Cinemax add-on will cost $10 a month, Amazon said in a release.
Both channels also recently were announced as add-ons to AT&T’s new streaming service, DirecTV Now, highlighting HBO and Cinemax’s attempts to reach beyond their traditional audience of cable subscribers.
As many as 20 million U.S. households lack cable TV, AT&T estimates, either because they canceled their plans or because they never had one.
Numbers from Sandvine show Amazon Video accounts for 4.26 percent of all internet traffic consumed in North America during peak hours versus 35 percent for Netflix.