Amazon.com struck a deal with Sears Holdings to provide tire services, boosting traffic at the ailing department store and extending the online retailer’s growing stable of alliances with brick-and-mortar companies.
Sears shares rose more than 17 percent, marking its best day in over a year, after the company said it would install any brand tires sold on Amazon at its stores.
The deal also includes Sears selling its DieHard range of tires on the online retailer’s website.
Separately on Wednesday, the e-commerce giant said it had partnered with homebuilder Lennar to convert some of the home construction company’s model homes into showrooms for Alexa.
Amazon’s latest deal is another sign that the online behemoth sees the value of in-store pickup and in-person service that’s core to brick-and-mortar retail, that it and rivals see room to cooperate.
Over the past year, the online retailing giant has entered into partnerships with physical chains such as department store operator Kohl’s to sell Amazon-branded items as well as use some of its retail locations for picking up online orders.
In April, Amazon tapped electronics chain Best Buy to sell smart televisions with the capabilities of its artificial assistant, Alexa, baked in. In return, Best Buy would become the exclusive merchant of these TVs on Amazon.com.
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For Sears, the new deal extends its partnership with Amazon, which already sells its Kenmore home appliances. It is a welcome boost for the struggling chain that has seen years of declining sales as competition within the retail industry intensifies from the likes of Walmart and other e-commerce platforms.
Sears said the service would roll out to its Sears Auto Centers in the United States over the next couple weeks.