Business

Potting venture Deeply Rooted in Shueyville flowers from existing business

My Biz: business designs flower containers

Brenda Swanson pots plants as she makes an arrangement for a customer at her home business Deeply Rooted in Shueyville, Iowa, on Friday, April 27, 2018. (Jim Slosiarek/The Gazette)
Brenda Swanson pots plants as she makes an arrangement for a customer at her home business Deeply Rooted in Shueyville, Iowa, on Friday, April 27, 2018. (Jim Slosiarek/The Gazette)
/

A new Shueyville business has its roots in a long-standing Shueyville company.

Brenda Swanson lives with her family in the small Johnson County community of Shueyville and, over the years, she has worked for several businesses in her hometown, including the church preschool and a now-closed bank.

Five years ago, she started working for Chalupsky Landscape and Nursery, a family-owned business that has been a Shueyville fixture for nearly three decades.

It was there that Swanson’s own business idea grew.

“My husband and I have always done landscaping and gardening at home,” she said. “I love being outdoors and getting my hands dirty. Chalupsky’s only heightened my love of plants.”

Last year, Swanson noticed several customers were coming to the nursery looking for already-planted flower containers.

“They wanted specific plants in specific pots, but that’s not a service we typically do,” she said. “We don’t carry a lot of annuals, but I would take whatever we had and design something for them as a customer service.”

Swanson recognized a void that she could fill by designing container gardens to meet client specifications for colors, flowers and pots. She talked to Tim Chalupsky, her boss, to make sure her business wouldn’t conflict with his, and he agreed to a part-time arrangement that would allow her to pursue her business idea while keeping her job.

Swanson launched Deeply Rooted in early April.

Working out of her Shueyville home, Swanson meets with clients at her home or their home or business to discuss design ideas. After learning the client’s preferences for colors and plant types, she designs the container, obtains the materials, plants the flowers and cleans up the mess, leaving the planted container for the client to enjoy.

Swanson said that she uses containers the clients already have, or she will purchase new containers for them, according to their specifications.

“I also use containers other than just flower pots,” she said. “Antique baskets, wooden boxes and metal tubs are some of the things I can plant in.”

Swanson charges an hourly rate for her services, which includes the plants, soil and her time. If clients want her to purchase containers, she charges for her shopping time, but will pass through the costs for pots without an upcharge.

She also provides maintenance services upon request, returning to cut back flowers or even water the plants if the clients are unable to do so.

“Watering can be tougher because it needs to be done so frequently,” she said.

l Know a business in operation for less than a year that would make a good “Ground Floor”? Contact michaelchevy.castranova@thegazette.com.

At a Glance

• Owner: Brenda Swanson

• Business: Deeply Rooted LLC

• Email: deeplyrootedpots@gmail.com

• Phone: (319) 213-5804

• Facebook: https://www.facebook.com/Deeply-Rooted-247421745803309

Give us feedback

We value your trust and work hard to provide fair, accurate coverage. If you have found an error or omission in our reporting, tell us here.

Or if you have a story idea we should look into? Tell us here.

CONTINUE READING

Give us feedback

We value your trust and work hard to provide fair, accurate coverage. If you have found an error or omission in our reporting, tell us here.

Or if you have a story idea we should look into? Tell us here.