Business

Midwest Mattress plans SW Cedar Rapids store

Retailer sells products made in Clear Lake, Toledo

The Midwest Mattress location at 4701 First Ave. SE in Cedar Rapids. Taken on May 31, 2018. (Stephen Schmidt / the Gazette)
The Midwest Mattress location at 4701 First Ave. SE in Cedar Rapids. Taken on May 31, 2018. (Stephen Schmidt / the Gazette)

Midwest Mattress, an Iowa-based bedding retailer, plans to open a second store in Cedar Rapids by the end of June.

Mike Prichard, co-founder and president of the Urbandale-based company, said the chain’s eighth location will offer Restonic and Serta mattresses in a 4,000-square-foot store at 2870 Edgewood Rd. SW, on the perimeter of Westdale mall.

Prichard said the store will employ two salespeople.

Midwest Mattress opened its first Cedar Rapids store in March at 4701 First Ave. SE in a 6,000-square-foot space formerly occupied by national competitor Mattress Firm. The company, formed in 2003 by Prichard and a partner, also has signed a lease for a store that will open in July at 746 Coral Ridge Ave. in Coralville.

Midwest Mattress also operates stores in Ames, Ankeny, Cedar Falls, Des Moines, Urbandale and Waterloo.

“We have a great partnership with two Iowa manufacturers,” Prichard said. “The Restonic brand is made in Toledo, just west of Cedar Rapids, and Serta, the largest bedding manufacturer in the world, which has a factory up in Clear Lake.”

The bed and mattress store industry has expanded strongly — 5.6 percent — between 2012 and 2017, according to IBISWorld, an international business information and market research provider. The primary market for the $15 billion industry with more than 15,500 businesses employing about 86,000 people is households.

“As the residential market experienced a post-recessionary jump, the customer base for the industry expanded dramatically,” IBISWorld stated in an annual report released in December 2017 “Consumers outfitting new homes or moving into existing homes purchased mattresses at an increasing rate during the period.”

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Prichard said consumers are learning that getting a night of restful sleep is as important for their health as diet and exercise.

“It’s where you spend a third of your life,” he said. “I would bet that if you ask family or friends, three or four of them have a mattress that is more than 10 years old.”

Prichard, a native of Sergeant Bluff, Iowa, was recruited out of college by a large national mattress retailer and moved to Denver, Colo., where he supervised 16 stores. After five years, he decided to move back to Iowa and launched Midwest Mattress with a fellow executive of his previous employer.

“We have grown organically,” Prichard said. “We probably have finished growing for the rest of the year, but we will continue to look for additional opportunities.”

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