CEDAR RAPIDS — It’s the first leg of a new journey for the Young Parents Network — now rebranded as YPN.
This is the message Fusionfarm creative director Michael Zydzik expressed Thursday during the unveiling of YPN’s new logo during an event at Fusionfarm for board members, donors, volunteers and staff.
YPN hopes the rebranding will allow the nonprofit to be more inclusive and expand its impact in the community.
The transition to the YPN acronym is something Executive Director Brian Stutzman said is part of this forward direction.
YPN was founded 32 years ago to serve young Cedar Rapids families.
Current services include assistance for family members, from ages 13 to 27, with a focus on having a healthy pregnancy, raising a healthy baby and fostering early childhood growth and development, according to its website.
Stutzman, who has served as the executive director of YPN for the past 17 years, said the organizational rebrand came out of a strategic plan released in February.
The rebrand aims to build off the solid reputation YPN has, Stutzman said, and to make sure people are aware of the accessibility to families that it offers.
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Jake Vardaman, Fusionfarm art director who worked with Zydzik in designing the logo, said it incorporates circles, a shape that offers strength, movement and linking.
“We want people to associate YPN with a more inclusive group of people, not just young and not just parents,” Stutzman said. “There will be more services offered to the general public.”
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