Iowa City business offers way to search, sort data

Web-based platform Mazira founded in 2011

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In a world of more information than ever before, the founders of an Iowa City-based company say their product offers a solution to prevent users from drowning in data.

Mazira, co-founded by Ross Johnson and Anith Mathai in November 2011, is a web-based platform that makes all types of date searchable and provides data management, cloud storage and data analysis. The company today boasts seven employees.

Mathai, speaking at a July 10 1 Million Cups networking event, held at the Iowa City CoLab, noted that 80 percent of data that is generated in the world is unorganized.

"You can't use it because the computer can't understand it, and that's what Mazira really does is that we take that clutter of data and organize it for you so that you can use it, extract information and do something with it," he said.

Mazira's founders attempted to separate themselves from competitors in the data management space, such as Google Drive and Dropbox. Some of these competitors "throw out a framework" at users who then have to program it themselves, Mathai said.

But with Mazira, Johnson said, "They don't actually have to download anything or install anything, they just go to the right address, log in using their password and they'll be able to access all of the features."

He added that their product can be scaled depending on a company's needs.

1 Million Cups, which  gives businesses a chance to pitch their idea to an audience, was started by the Kauffman Foundation in Kansas City.

During the 1 Million Cups event, each presenter has six minutes to make a pitch about their company. The floor is then opened for questions.

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